While the battle between inbound and outbound marketing rages on we ponder whether they can live harmoniously in one big happy marketing department.
Google Is Making the Internet a Safer Place.
Google will mark all old HTTP websites as “Not Secure” in a few short weeks. July is D-Day for many websites across the internet. Is your website up to date?
How to Create a Marketing Persona
Whether you are a small, large, or mammoth business — you need to know who your customers are. Marketing or buyer personas are a great way of guiding your marketing materials to increase your ROI. So what is a marketing persona and how do you get one? Read on!
Business Survival 101
The workplace is full of hazards and being office-bound doesn’t protect you. What if the lift freefalls or you tip hot coffee over Susan? Oh yes, hazards are everywhere, but how do you ensure your business isn’t tripped up in these turbulent times? Read on, dear reader!
How to Harness the Power of Social Media Marketing
In this day and age it seems that every man and his Lolcat are Facebooking, Twittering, Instagramming, Snapchatting or Tumblring. Love it or hate it, it’s time for your brand to join the conversation. Follow these 5 tips to ensure your brand stays #relevant.
The Visitor Has Landed. Increase Your Sales with a Landing Page
A landing page is designed to convert. Their one objective is to make visitors click the call-to-action but the best bit? It allows you to generate leads while you hit the snooze button for the 5th time on a Sunday morning.
6 Key Website Design Elements Your Site Needs
Nice work! Your new shop is open for business. You’ll fix up your spelling-error-ridden signage and half-painted façade featuring cobwebbed windows in a few months. Not a great start, is it? Your website is your business’s shopfront.
Why Is Graphic Design so Important for Your Small Business?
First impressions really do matter, especially when it comes to us parting with our money. Awesome graphic design work can help to project your company as a trustworthy brand and makes people more comfortable to spend their money with you. Here are five reasons why you should invest in a clever clogs graphic designer and get your business branding on point.
Marketing Your Business in the Digital Age
We may think we are so much smarter than our Stone Age ancestors but are we really using new digital marketing techniques to best effect? Or are we no better at marketing our products and services than an entrepreneurial cavemen? Read on to find out how you could be doing things so much better.
Lead Generation
Humans are an emotional bunch. I know this. You know this. We know this because we are humans. So why do we insist on marketing to people as though they are cyborgs or emotionless zombies?