How To Create A Marketing Persona

How to Create a Marketing Persona

Mason KingsburyBlog, DIGITAL MARKETING STUFF

Whether you are a small, large, or mammoth business — you need to know who your customers are. Marketing or buyer personas are a great way of guiding your marketing materials to increase your ROI. So what is a marketing persona and how do you get one? Read on!

Business Survival 101

Business Survival 101

Mason KingsburyBlog, DIGITAL MARKETING STUFF

The workplace is full of hazards and being office-bound doesn’t protect you. What if the lift freefalls or you tip hot coffee over Susan? Oh yes, hazards are everywhere, but how do you ensure your business isn’t tripped up in these turbulent times? Read on, dear reader!

Why Is Graphic Design So Important For Your Small Business?

Why Is Graphic Design so Important for Your Small Business?

Mason KingsburyBlog, DIGITAL MARKETING STUFF

First impressions really do matter, especially when it comes to us parting with our money. Awesome graphic design work can help to project your company as a trustworthy brand and makes people more comfortable to spend their money with you. Here are five reasons why you should invest in a clever clogs graphic designer and get your business branding on point.

Marketing Your Business In The Digital Age

Marketing Your Business in the Digital Age

Mason KingsburyBlog, DIGITAL MARKETING STUFF

We may think we are so much smarter than our Stone Age ancestors but are we really using new digital marketing techniques to best effect? Or are we no better at marketing our products and services than an entrepreneurial cavemen? Read on to find out how you could be doing things so much better.

Lead Generation

Lead Generation

Mason KingsburyBlog, DIGITAL MARKETING STUFF

Humans are an emotional bunch. I know this. You know this. We know this because we are humans. So why do we insist on marketing to people as though they are cyborgs or emotionless zombies?