Why Is Graphic Design So Important For Your Small Business?

Why Is Graphic Design so Important for Your Small Business?


Why Is Graphic Design so Important for Your Small Business?

By Mason Kingsbury | 13/04/2018

Pretty Graphics Don’t Really Matter Though, Right?

Wrong. If you are of the opinion that graphic design doesn’t really matter in this day and age you couldn’t be further from the truth. If anything, branding is even more important now than ever before due to the amount of competition.

According to the IE School of Human Sciences & Technology, we are exposed to 10,000 branded messages a day. I gave it a Google (brand).

First impressions really do matter, especially when it comes to us parting with our money. However, graphic design is more than just creating a sharp logo and an attractive colour scheme. Clever graphic design and branding represents the quality of your products and services, how you interact with your customers and the impression you leave in your customer’s mind.

Here are five reasons why you should invest in a clever clogs graphic designer and get your business branding on point.

1. Graphic Design Enhances Sales

Graphic design that is thoughtfully put together can help enhance your sales. Your graphic design elements tells your customers your brand’s story. People are naturally attracted to quality designs and the same can be said for your brand’s marketing material and collateral such as business cards, logo, letter heads, website design etc.

Your branding indirectly sends your customers a message on the services you provide and helps to turn these customers into loyal brand ambassadors. Graphic design elements help to project your company as a trustworthy brand which ensures customers return to your brand time and time again.

2. Graphic Design Legitimises Your Brand’s Name

Graphic design is super helpful in establishing a company’s name. In smaller cities such as Tauranga, professional graphic design can really help your business pull away from the rest and help you gain that coveted brand recognition.

When we see an awesome logo it reminds us of the brand behind the image. Other marketing elements such as business cards, websites, and ads etc all refresh our memories of the brand which, in turn, helps us to recognise the brand name.

This is great news for small businesses that don’t have a monstrous marketing budget. A unique logo, innovative business cards and other marketing material can catch the attention of your potential customers and put your business on the map.

Graphic Design Photo

3. Graphic Design Conveys Your Message

A tip-top graphic designer needs to know the message the design should deliver. Elements such as colour and fonts help to tell your message on the emotional level and win over new customers.

Ever wonder why blue and green is used so often in banking?

Psychologically blue creates the sensation of trust and security and green evokes feelings of wealth and prestige. A great graphic designer will need to know the message you want to convey and will create custom material that delivers results.

4. Graphic Design Is Persuasive

Intelligent and beautiful graphic design can persuade your customers to start thinking about your brand.

An innovative brochure design or an awesome collection of marketing material has the power to make your customers feel emotionally connected to your brand.

Compost collective graphic design
Designed for Compost Collective – Auckland Council by Quentosity

5. Graphic Design Will Engage

So you’ve got the best product out there. Awesome! You’ve written blogs, created newspaper ads, and got a bunch of other material out there in an attempt to educate the masses on your new “thing” — yet, upon closer inspection, no one is really reading any of this.

If your customers are faced with a wall of text that resembles a postgraduate essay, don’t be surprised that people are put off the idea of reading it.

Ever pick up an autobiography and flick straight to where the pictures are?

Prefer an info graphic over a lengthy instruction manual? Illustrations that simplify your text or visually backs up the content will greatly increase engagement.

Graphic design helps your customers understand your brand’s story and conveys a message that your business wants to broadcast.

At Quentosity we pride ourselves on our graphic design work and tailoring a complete marketing strategy for your business. Through our digital marketing techniques we can help your business stand out in the crowd and, by working alongside you, assist you in achieving your business goals.

We are a fully fledged Tauranga graphic design and digital marketing consultancy. If you’re ready for the next step, pop in for a coffee!