How we Increased The Housesitting Company’s Monthly Turnover by 25 percent.
The Housesitting Co.
The Housesitting Company decided to make the world of house sitting a little less ominous for home owners and make things a whole lot more professional and secure.
The Housesitting Co. approached us to completely redesign and develop their existing website and to create a host of new marketing material to showcase the awesome work they do.
“Turnover has increased on average by 25-30% per month and in January 2018 turnover was 60% more than January 2017. The results speak for themselves. Besides their digital expertise, I think what sets Quentosity apart is their commitment to the success of their clients’ businesses.”
So How Did We Do It?
As a digital marketing agency in Tauranga, we do so much more than build amazing websites — we take care of the full marketing journey — so we grabbed this brief with both hands and got to work right away!
Website Redesign & Build
Designing and developing a top-notch website that is both powerful and functional is essential to the success of a project like this. There really is no use in developing engaging marketing collateral, and spending money on other marketing channels, if all these elements do is draw customers to a sub-par website.
An old, outdated or poorly designed website will either crash under the weight of new customer numbers or discourage them entirely from spending time and engaging with your website.
Although designing and building a new website alone isn’t going to flood your emails with new customers, it is a very important part of any successful marketing strategy and is the one place where all your marketing materials will point back to.
The Housesitting Co. now has a secure, up-to-date, beautiful, responsive and conversion-focused website that looks amazing on all devices. Check it out here!
Graphic Design Elements
Pretty graphics don’t really matter though, right? Wrong. If you are of the opinion that graphic design doesn’t really matter in this day and age you couldn’t be further from the truth. If anything, branding is even more important now than ever before due to the amount of competition.
We are exposed to 10,000 branded messages a day. I gave it a Google (brand).
First impressions really do matter, especially when it comes to us parting with our money and, in the case of The House Sitting Co., letting people in to our home.
However, graphic design is more than just creating a sharp logo and an attractive colour scheme. Clever graphic design and branding represents the quality of your products and services, how you interact with your customers and the impression you leave in your customer’s mind.
We redesigned The Housesitting Company’s logo and got to work on the company’s wider marketing collateral design. We also incorporated customised icons into their website and branding material to further increase brand personality and customer engagement.
Graphic design helps your customers understand your brand’s story and conveys a message that your business wants to broadcast. For a more detailed look into the benefits of graphic design, check out our graphic design blog here!
If an image can speak a thousand words then a video can reel off a novel. What better way to showcase your business than with a professional and sleek video? We showcased The Housesitting Co.’s unique service and story with an engaging video that features front and centre on their website.
Lead Generation Process
Our partnership with HubSpot sets us apart from many other digital marketing agencies in Tauranga. As HubSpot partners, we are experts in the lead generation process.
We utilised our digital techniques and love for inbound marketing to ensure that no lead slipped through the cracks for The House Sitting Co.
What is HubSpot and what is lead generation I hear you ask? Here’s a quick rundown…
What is HubSpot?
Fear not, HubSpot isn’t some terrible alien virus! HubSpot is a unique and powerful inbound marketing tool that, combined with a digital agency like Quentosity, can help to streamline your sales process and generate business for your business. Phew, the Men in Black can stand down.
HubSpot provides you with an extremely effective CRM (Customer Relationship Management) system that notifies you when a potential lead has interacted with an ad, opened an email, or clicked on a link etc.
This is extremely useful as you then know what marketing efforts get the most engagement, what it is your customer is looking for, what interests them and what makes the customer “tick”. The whole process can be totally automated so you once we set up the sales process for you, no more work is required.
You can then get in touch with that customer at the most opportune time.
What is Lead Generation?
Digital technology in the lead generation space (such as HubSpot) enables businesses to track where traffic is coming from, track leads, allocate these customers to sales teams, convert leads to sales and see how marketing campaigns are performing. Put simply, a well managed lead generation sales process will generate business for you business.
At Quentosity, return on investment is our specialty. We don’t just offer you a pretty web design package — we provide you with a complete digital marketing consultancy service and we have the expertise to show you how every marketing channel is performing.
“The site now looks amazing and since Quentosity worked its optimising magic, site traffic and the lead generation systems they put in place have grown the company explosively.”
The Best Bit?
This can all be done for you too! As a digital marketing agency in Tauranga and Auckland, we are right were you need us to be. We work with you to streamline your sales process and nurture your leads down the sales pipeline to ensure they don’t just fall through the cracks.
By partnering with HubSpot, Quentosity can ensure that no lead is left behind and increases the chances of converting that customer into a paying client.
If you want to take your business to the next level like The Housesitting Co. then contact us today to arrange a no obligation chat over a coffee and see what we can do for your business.
Call us on 0800 467 8932, drop us an email via [email protected] or swing by our headquarters at 88 Coast Boulevard, Papamoa.
Are you ready to take the plunge?