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Graphic Design Doesn’t Really Matter Though, Right?
If you’re of the opinion that graphic design doesn’t really matter in this day and age, you couldn’t be further from the truth. If anything, branding is even more important now than ever before due to the amount of competition — even if you’re a small business in Tauranga, Hamilton or the wider Bay of Plenty.
FACT: According to the IE School of Human Sciences & Technology, we are exposed to 10,000 branded messages a day. I gave it a Google (brand).
First impressions really do matter, especially when it comes to us parting with our money.
What is Graphic Design & Art Direction?
Graphic design is more than just creating a sharp logo and an attractive colour scheme. Graphic design is a form of visual communication that uses typography, photography and illustration to help the viewer to better understand the message in front of them.
Clever graphic design and branding represents the quality of your products and services, how you interact with your customers and the impression you leave in your customer’s mind.
An art director overseas a visually creative project such as a video production, print design, and other visual campaigns.
Why is Graphic Design Important for Your Business?
Graphic design helps your customers understand your brand’s story and conveys a message that your business wants to broadcast.
Here are 3 ways that graphic design can take your Bay of Plenty or Waikato business to the next level. For more information on the importance of graphic design, read our blog “Why is Graphic Design so Important for Your Small Business?“
Graphic Design Enhances Your Business’s Sales
Your graphic design elements visually communicates your brand’s story to your customers. People are naturally attracted to quality designs and the same can be said for your brand’s marketing material and wider collateral (such as business cards, your logo, letterheads, website design, car decals etc.).
Your branding indirectly sends your customers a message on the services you provide and helps to turn these customers into loyal brand ambassadors. Graphic design helps to project your company as a trustworthy brand which ensures customers return to your brand time and time again.
Graphic Design Legitimises Your Brand’s Name
Graphic design is super helpful in establishing a company’s name. In smaller cities such as Tauranga and Hamilton, professional graphic design can really help your business pull away from the rest and help you gain that coveted brand recognition.
When we see an awesome logo it reminds us of the brand behind the image. Other marketing elements such as business cards, websites, and ads etc all refresh our memories of the brand which, in turn, helps us to recognise the brand name.
This is great news for small businesses that don’t have a monstrous marketing budget. A unique logo, innovative business cards and other marketing material can catch the attention of your potential customers and put your business on the map.
Graphic Design Engages Your Customers
So you’ve got the best product out there. Awesome! You’ve written blogs, created newspaper ads, and got a bunch of other material out there in an attempt to educate the masses on your new “thing” — yet, upon closer inspection, no one is really reading any of this.
If your customers are faced with a wall of text that resembles a post-graduate essay, don’t be surprised that people are put off the idea of reading it.
Ever pick up an autobiography and flick straight to where the pictures are? Prefer an infographic over a lengthy instruction manual? Of course you do — everyone does. We want information quickly and we look to pictures to tell us a story in a matter of seconds. Illustrations that simplify your text or visually backs up the content will greatly increase engagement.
Graphic Design Agency Tauranga & Hamilton
At Quentosity we are a full-service digital marketing agency with a team of tip-top, creative graphic designers and writers that have worked on a wide range of graphic design and copywriting projects up and down New Zealand.
We pride ourselves on our graphic design work and tailoring a complete marketing strategy for your business.
Through our digital marketing techniques we can help your business stand out in the crowd and, by working alongside you, assist you in achieving your business goals.
If you’re ready to take your small, medium or already-large business to the next level, contact us today and let’s talk about your project!