1. Awesome Copy Gets Your Website Seen
Here it is, if there was only one reason why great copy is essential for your website then this is it. Awesome website copy improves your SEO and improves your website’s ranking on Google.
Content is still very much king. Great copy is engaging, informative, entertaining and is keyword rich. “Keyword rich” doesn’t mean that each sentence has to be stuffed with keywords (this can actually have a negative effect) rather, effective copy is conversational and reads naturally.
It’s your chance to flex those keyboard tapping muscles and the creative side of your brain. If you’re hungry for more information on the benefits of SEO and how you can rank your website higher on Google, then have a read of our previous blog “6 Ways to Rank Your Website Higher on Google“.
2. Great Website Copy Sells — Anything
Great copy doesn’t just tell a story, it enchants. It motivates people to click on your C2A, read your “About Us” page, open that email or complete a purchase (even if it’s slightly more expensive than the competition) and it allows you to promote your brand in a highly effective manner. “But my products are dull and boring.” That may well be the case but that doesn’t mean the product description has to be.
If there’s ever a chance to brighten a customer’s day then take it.
3. Well-Written Website Copy Legitimises Your Brand
We receive so many forms of marketing material in our inboxes that we automatically assume everything is spam. Within a split second we look for a reason to delete the message, throw away the flyer or block a request to connect.
If your business uses these forms of communication to reach out to clients (used correctly these are great ways of getting future customers) then you have to make doubly sure your copy is up to scratch.
One erroneous comma, a misspelt word or overusing exclamation marks and you’ve just given that potential customer the reason to delete your message as spam.
Want to know more about the benefits of quality content creation and copywriting? Check out our blog “The Importance of Great Website Copy“.