Social Media Agency in Tauranga & Hamilton
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These days, it seems every man and his dog are on Facebook, Instagram, Snapchat, Pinterest and a host of other social media platforms.
Love it or hate it, brands that have a clear social media strategy stand to gain a whole lot more than increased sales. Want to build brand loyalty and get your brand joining the conversation? You need a social media agency that will get your customers talking about your business for all the right reasons.
Ensure Your Business Stays #relevant with a Social Media Plan
When it comes to social media, it is important to be consistent with how often you post. It’s no good spamming your follower’s news feed with content only to go AWOL for a month.
Content should be planned and regularly posted throughout at specific times of the day for certain days of the week. As a general rule, 3 x posts per week is considered a healthy minimum. Social media isn’t just about telling the world how awesome you are — the clue is in the name — it’s about being social.
Imagine heading to a party and talking to someone who only talks business. You’d soon start thinking of excuses to get away and make a mental note to avoid him/her at the next BBQ.
The same goes for businesses on social media. Don’t bombard your followers with a constant stream of business-focused media, mix things up, get involved with trending conversations, have something funny or interesting to share? Share it.
Of course, you are a business so you will have to have some degree of business-focused material. A good rule to follow when planning your social media strategy is to always remember the rule of thirds.
Social Media Planning:
The Rule of Thirds
The aim of social media marketing is to increase brand awareness and to ensure your business remains at the forefront of your customers’ minds — but all business and no play makes for a boring brand.
Mix things up and always remember the rule of thirds:
This is the easiest bit for any business to talk about. As with all forms of marketing, the aim is drive sales and increase conversions. Get a new product in? Take a few pictures or even better yet — a video — and show your customers how awesome it is. Have a sale on?
Show people how good of a deal your promo is!
Top Tip: Show, don’t tell.
Social media provides your business with a platform to talk and interact with you customers and followers. Try sparking brand-relevant conversations with your audience and listen to what they have to say.
Again, this doesn’t (and shouldn’t) always have to be about business but making it relevant to the work that you do should be a priority. Simply, ‘liking’, sharing, or commenting on a follower’s post is an effective way of engaging with your audience.
Show people that you are up-to-date with what’s going on in your industry and what’s going on in the world around you by sharing interesting stories.
Consider what your audience would find interesting or funny. Are you a plumber? Share some funny video of DIY plumbing fails. Are you designer? Share some cool design ideas.
Want to learn more about how you can use social media to grow your business? Read our blog “How to Harness the Power of Social Media Marketing” for even more social media tips and tricks!
How Can a Social Media Agency Grow Your Tauranga or Hamilton Business?
Brand exposure, relevancy, and relationship building are things that first come to mind when thinking of reasons why social media is important for your business.
However, there is one major benefit you are missing out on if your brand is a social media recluse — backlinks. A backlink is an incoming hyperlink from one web page to another web page.
Increase Your Website’s Traffic with
Social Media Backlinks
Everything that your business does on social media should include some from of C2A (call to action). This C2A could be a phone number to ring, an email address, or a product page, but at the very least your social media posts should include a link back to your website. Why? The more backlinks you have pointing back to your website the more popular search engines such as Google assume your website is.
If your website is seen as being popular then Google assumes your site must also be relevant and trustworthy and, therefore, it will rank it higher in order for more people to enjoy your content.
Hungry for more information on how social media backlinks can help increase your website’s traffic? Read our blog “Social Media Backlinks”.
Another reason why it’s a good call to work alongside a social media agency is that they will ensure your content is being posted to the right platform for optimal engagement for your specific target audience.
Is your target market using Instagram? Facebook? Twitter? Snapchat? A social media agency like Quentosity will know where your customers are hanging out online.
Another benefit of partnering with a social media agency is that they will stay up to date with the latest and greatest platforms. New platforms, such as IGTV (AKA Instagram TV), come and go and Quentosity will ensure you stay relevant.