Logo Design & Branding

Logo Design & Branding

Branding isn’t Important, So Don’t Bother.

Just kidding, it’s super important.

Imagine if Zorro signed off with a colourful crayon instead of an awesome swish of a sword? No bandito would take him seriously.

Your brand should immediately define who you are and identify your business at a glance.

However, branding is more than just a sharp logo and an attractive colour scheme. Your brand represents the way you deal with your customers, the quality of your products and services and the impression you leave behind.

Logo Design & Branding

So you’ve got this awesome concept for a business, you’ve registered the name and you’re nearly ready to start rockin’ ‘n’ rollin’.

Now it’s time to design the face of your business — the logo. This is where all the fun sketching begins.

But where do you start?

As a general rule, a business logo design should be simple and easily recognisable. Your logo will play an integral role in all your marketing communications so it’s a good idea to spend some time creating a quality concept.logos - logo design and branding

As a rule of thumb, if your business name is complicated or doesn’t really relate to the business area (for example a family name) then it’s a good idea to add elements to your logo that alludes to the business.

If your name says it all then you can experiment a little with a zany logo.

Your logo should reflect what you want your customers to feel when they see your branding.

The Science of Colour in Branding

In a study titled “Impact of Colour on Marketing” researchers found that up to 90% of snap judgments made about products can be based on colour alone. As previously mentioned, colour psychology is full of complexity and nuance and generalisations should remain just that — generalisations.

psychology of colour image1

For more tips and tricks read our “Why Is Graphic Design so Important for Your Small Business?” blog.

Colour can play an important role in marketing psychology and every good designer worth their weight knows what colours work, and what don’t.

Take a look at this handy chart to help you along your branding journey. But remember, pretty infographics like this only tell you part of the story.

colours - logo design and branding

If your graphic design skills aren’t quite where you want them to be then it is worth hiring a graphic designer.

At Quentosity we have an incredible graphic designer onboard so if you have your sketches ready to go (or maybe you don’t even know where to start?) contact us and we can bring those notepad doodles, or ideas swirling around in your head, to life!

We are a digital marketing agency that focus on the big picture. We create beautiful, powerful and functional websites right here in the Bay of Plenty (Papamoa to be precise) as well as designing and building your whole brand journey.

We can help you with:

  • Logo & Branding
  • Branding Guidelines
  • Illustrations & Graphic Design
  • Brochures, Booklets & Vouchers
  • Business Cards & Stationary
  • Promotional Videos & Photography
  • All the Nitty-Gritty Bits in Between

If you want to take your business to the next level then get in touch with the digital marketing and creative experts at Quentosity today.

Our creative team can design and create all the marketing collateral your business needs to stand out among the crowd and we work alongside you to ensure you’re left with an end result that you’ll love.

Call us today on 0800 467 8932 to set up a casual chat over a coffee or just drop by our office at 88 Coast Boulevard, Papamoa for a no obligation chat.


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Written By
Mason Kingsbury

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