Business Launch Strategy
Tauranga & Hamilton

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Why is a Launch Strategy Important for Your Business?

New businesses, products, and services are launched regularly — but not all enjoy the same success. Whether you are a Hamilton startup or a Tauranga business launching a
new product, it is essential that you have a launch strategy in place to give your product or service the best chance of success.

At Quentosity we work with clients to enter the market and formulate a launch strategy to ensure the market is aware of the new business, product, or service by using social media campaigns and other digital marketing tactics to get in front of the right customers at the right time.

Launch Strategy & Marketing Strategy

A launch strategy is an important element within a detailed and thorough marketing strategy. At Quentosity Tauranga and Hamilton we formulate a marketing strategy that incorporates a launch strategy (where applicable) to ensure that the new project gathers as much attention as possible.

Launch Strategy steps

4 Things to Include in Your Tauranga Business’s Launch Strategy

When it comes to formulating a launch strategy for your Tauranga business there are many things to consider.

Here are just 4 elements you should consider:

1

Optimise Your Website

Ensuring that your website is up-to-speed and optimised (that includes mobile optimisation). Your material will all link back to this website or landing page so ensure it loads faster than a speeding bullet, looks amazing on all devices and is secure (especially if you’re asking for email addresses or requesting credit card details for pre-orders).

Ignore this tip at the peril of your new product, service, or business. Need help with optimising your website? Quentosity Tauranga and Hamilton are experts in web design and web development.

2

Create Shareable Content

Social media is an incredible powerful tool that is at your disposal. It is cost-effective and, if your content is engaging, entertaining, or informative, it is more likely to be talked about and shared among users.

Social media can provide you with incredible ROI, especially if people that like or follow your brand turn into loyal brand ambassadors.

Want to know how to use social media more effectively? Read our blog “How to Harness the Power of Social Media

3

Increase Your Tauranga Business’s Website Visibility

Increasing your website’s visibility should be a something you spend a fair amount of time working towards. If you website isn’t ranking highly on people’s searches, then you are invisible and irrelevant.

A key element that plays a major role (actually, THE key element) is your SEO and website content. Ensure that your SEO is up to scratch by reading our blog “The Importance of Great Website Copy“.

Think about what words and phrases others would use to search for your new product or service. Updating the meta tags for your pages will also help to increase your website visibility. Meta descriptions are the few sentences that preview the main link to your page in the search engine.

Want to increase your website’s organic visibility? Read our blog “6 Ways to Rank Your Website Higher on Google” for some tips.

4

Launch a Recommendation Scheme

Help to give your new product or service extra exposure by incentivising customers to spread the word. Offer discounts, free products, or exclusive events and merchandise to sweeten the deal.

Don’t forget to incorporate social media too to really get things rocking.

Launch Strategy & Marketing Strategy Designed by Quentosity Tauranga & Hamilton

As a full-service digital marketing consultancy in Tauranga and Hamilton, Quentosity can formulate your launch strategy and see it through to completion and even manage the campaign to provide you with key campaign analytics and data.

Launching a new product? Let’s Talk

Need a marketing or business strategy? Want to take your business from taxi to takeoff?
Contact us today and let’s meet up over a coffee and discuss your project.

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