Why Are Campaign Analytics Important for My Tauranga Business?
Campaign analytics are a set of extremely important metrics to look at. Whether you’re a small business in Tauranga or a larger company in the Bay of Plenty — if you have a campaign that is live you need to know what is working and what is not.
Not getting enough people in your target demographic interacting with the ad? We can see who’s clicking and work to optimise the campaign to reach your target audience.
Are people clicking on your ad but quickly clicking away once they reach your website? We can see how long people spend on your site after clicking on your ad. If they quickly bounce off your site we may suggest building a conversion-focused landing page.
The beauty of digital marketing is that it can be analysed and then optimised to reach its full potential. This is where digital marketing gains the advantage over more traditional forms of advertising (such as billboard, magazine or radio).
By regularly analysing campaign data and optimising it to reach your target audience it ensures that we do our jobs properly and that you are getting the best service possible.