7 Reasons Why Video Marketing Should Be In Your Strategy

7 Reasons Why Video Marketing Should be in Your Strategy


7 Reasons Why Video Marketing Should be in Your Strategy

By Mason Kingsbury | 27/08/2018

Nothing can beat a short, sleek and professional video when you want to showcase an event, a tourist attraction or your business.

Humans are visual creatures. We’d much rather watch a handy 30-second “how to” video on YouTube than trawl through an instruction manual.

Many marketers and business owners are turning to video to solve old marketing problems, and here’s why:


1. Increase Your Website’s Traffic

Videos are loved by search engines as they see them as high-quality content. As long as the videos are optimised properly, i.e. with the right keywords in the title and meta descriptions, your web pages will benefit greatly from featuring a video.

According to Impact BND embedded videos in websites can increase traffic by up to 55%. Cisco predicts that over 80% of all traffic will consist of video by 2021.

2. Show, Don’t Tell

As a consumer, we have so much choice. You want a rain jacket? There’s literally thousands to choose from each with their own unique point of difference.

Marketers are beginning to shift towards a benefit-based approach rather than a traditional sales pitch.

Short, concise, informative and visually appealing videos are the perfect way to offer your customers an up-close look at the product and how it performs. HubSpot says that “97% of marketers claim that videos help customers understand products.”

Showcase your products or services the best way possible — with a stunning video.

3. Boost Your Conversion Rates

This is perhaps the most important point. You are in business to make money and you want to increase your sales. If this sounds like you then you most definitely will want to start taking notice of video marketing.

According to Social Media Today a whopping 90% of consumers say that video can help them make a buying decision.

90% is huge, but think about it, is it that surprising? In an online world we cannot touch, test or try a product out so we rely more and more on provided information.

Imagery is another great way to sell your products but a concise video says more than a thousand words or images ever could.

Video can even increase your email open rates too. Email subject lines that include the word “video” are opened 19% more than standard emails.

Landing pages also benefit from video. Social Media Today found that videos on landing pages increase conversion rates by up to 80%.

4. Increased Engagement

Recent studies have shown that videos are 10x more likely to be shared, receive comments or engaged with than more traditional social media posts.

5. Platforms Are Turning to Video

Due to the increase in video consumption more and more social media platforms are catering towards making it easier to view and create videos.
Facebook included its auto play feature (so now your videos don’t require click to play) and Instagram’s new IGTV feature which puts video at pride of place (over static images).

If you’re a business owner then video marketing is something that could make a big impact on reaching new customers.

Still unsure whether or not video marketing will benefit your business? We’ll wrap this blog up with two more statistics:

  1. The world now watches over 1 billion hours of YouTube videos per day. That doesn’t include Facebook, Snapchat, Instagram or Vimeo.
  2. Over 5 billion videos are viewed each day on YouTube alone.

If you’re wanting to upgrade your website, increase your online profitability and take your business to the next level then you really can’t look past video marketing.

If you are unsure where to start or if you require professional videographers for your project then contact the digital marketing consultants at Quentosity.

Our fully certified, CAA videographers can use land-based video or aerial drones to create your own on-screen story.

If you have a project you would like to discuss then contact us today on 0800 467 8932 to organise a casual chat over a coffee at our beachside Papamoa offices.