Lead Generation
& Implementation Agency
Tauranga & Hamilton

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Lead Generation

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What is Lead Generation?

Simply put, Lead Generation is a way of introducing new customers to your business by offering relevant and engaging content that guides them down the path to becoming a paying customer. Let’s break that sentence down.

The key part of that sentence is “offering relevant and engaging content”.

Offering relevant and engaging content to attract customers is known as “inbound marketing“. With inbound marketing, potential customers find you through channels such as informative blog posts, eye catching social media updates and search engines.

The idea of inbound marketing is to turn your business into a magnet that attracts people that are actively looking for the products or services that you offer to your website — they don’t have to know your brand or business name and specifically search for that.

Why is Lead Generation Important for Your Business?

A well-designed and beautiful website that attracts hundreds of visitors a day is all well and good, but window shoppers don’t increase your bottom line. You need a lead generation strategy that focuses on the idea of inbound marketing to increase the likelihood of converting those visitors into paying customers.

What is inbound marketing? Check out our blog “Inbound vs Outbound Marketing” for a quick run-down.

Why Choose Us as Your Lead Generation Agency in Tauranga & Hamilton?

Our proven digital techniques and partnership with HubSpot will generate business for your business and turn the crowd into your customers.

Return on investment is our speciality. Digital technology in the lead generation space enables businesses to track where traffic is coming from, track a lead’s online journey, allocate these potential customers to sales teams, convert leads to sales and see how the company is performing.

At the heart of a great lead generation marketing plan is a strong Google Adwords strategy. We identify which terms your customers are searching for to find your business and tailor a package to ensure you appear at the top of their page.

We tailor-make our lead generation and implementation services for all of our Tauranga and Hamilton clients to make sure they get the most out of their campaign.

Every business has different goals so we take the time to understand what they want to achieve.

This puts us in the best position to advise what solutions they should use, and even more importantly, how to use those solutions to best effect.

How Are We Different
to Other Lead Generation Agencies in Tauranga
& Hamilton?

Our consultancy approach to our service has achieved incredible results for our clients in Tauranga, Hamilton, Auckland and the rest of New Zealand. We take the time to really understand your business, its needs, goals and vision. There is no “one size fits all approach” with us.

Pick our digital marketing brains and talk with us on how to successfully drive traffic towards your sales goals and generate leads. Contact us today to arrange a meeting and let us know how you like your coffee!

Let’s Talk About Your Business

Ready to take your business from taxi to takeoff?
Contact us today and let’s meet up over a coffee and discuss your project.

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