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What is a Mission Statement?
A mission statement is a publicly available declaration of a business’s core purpose that remains unchanged by time. A well-written and clear mission statement serves as a business compass by which those involved in the company can navigate and separate what is important and what is not.
A mission statement can also be known as a ‘company mission’ and identifies the intended direction of the business. A mission and vision statement are two different things.
Mission statement example:
What is a Vision Statement?
A mission statement is an aspirational description of what a business would like to achieve and accomplish in the mid- or long-term. Vision statements are used internally to guide current and future business decisions and courses of action.
A good vision statement should be short (no more than two sentences), should be specific to your business and ambitious enough to be exciting but realistic. Vision statements should describe a business’s realistic but best-case scenario.
Why Are Mission & Vision Statements Important for Your Tauranga Business?
Mission and vision statements play an integral part to your Tauranga business’s brand identity and business strategy. Mission and vision statements guide your decision-making and help you to stay on course and achieve your business goals.
When your mission and vision statements are closely aligned with your target demographics’ values this can serve to form deeper and more meaningful customer/brand relationships which will improve your conversions and customer loyalty.
Whether you are a small business in Tauranga or Hamilton you need a mission and vision statement. Every business has a story to tell and a core set of values that should be told to consumers.
Agency & Business Strategy
Tauranga & Hamilton
Not sure how to craft a brand vision statement or mission statement? Need help creating a thorough strategic business strategy for your Tauranga or Hamilton business? At Quentosity we are a full service digital marketing consultancy that work alongside you to help you achieve your business goals.
From website design and development to graphic design and marketing strategy — Quentosity Tauranga and Hamilton can grow and streamline your New Zealand business.