How to get Trustpilot reviews for your business

Trustpilot’s latest headline figures speak for themselves. They are:

• 167 million reviews
• 714,000 websites with reviews on Trustpilot
• 2.7 million fake reviews removed in 2021

If you’ve had a buying or service experience in the past 12 months, and you have a Trustpilot user account, you can write a review for free.

Trustpilot has ‘bespoke automated fraud detection software’ that can identify and remove a fake profile.

Yes, so long the request and the language used are ‘fair, neutral and unbiased’. You also shouldn’t provide incentives such as gifts or coupons.

First, take a breath and avoid a rushed reaction. When responding to a negative review, it’s important to follow a process, which starts by considering what points in the review are accurate. This then helps shape your response. For example, you might find the reviewer has confused you with another business (it happens) and you can politely ask the reviewer to check if they’ve had an experience with a different service provider. A good starting point if the reviewer is a past customer of yours is to thank them for the review, acknowledge how much you value their feedback and then request they contact you via phone or email. At all costs, avoid getting into an exchange of criticisms.

Sharing reviews on your social media channels is a common thing to do and is another way to attract new customers. Be conscious not to overdo it, as your audience could become annoyed and unfollow you.

Google Business Profile is a key platform, as is Facebook, Yelp, and Amazon (if e-commerce related), whilst in New Zealand alone, Localist is a key platform.