Strategy & Creative Marketing for best results
Lets start with the basic, what is SEO?
SEO is the practice of improving and promoting a website in order to increase search engine traffic, so if your web site cannot be found or your content cannot be put into their databases, your company will be missing out on incredible opportunities available to websites provided via search.
Rest assured that investing in SEO offers an exceptional rate of return compared to other types of marketing and promotion.
Simply put, there is no point in having a website if it can’t be found on the internet, that’s why SEO plays a big role in a website.
SEM, also know as cost-per-click (CPC) advertising, is one of the most popular methods of online advertising. Traditionally done through Google adwords, CPC-based advertising allows businesses to pay only for the targeted leads they receive making it highly targeted and cost efficient.
A CPC campaign on Google adwords can be incredibly rewarding for small to medium businesses. It allows businesses to set an affordable daily budget and most importantly, allows them to target consumers / B2B customers who are searching for defined services/ products.