Online Shopping Statistics NZ & Global E-Commerce Trends


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It’s no secret that online shopping has changed the way that people all around the world pay for goods and services. Kiwis are no different.

Whether you’re a retailer in Tauranga or Timaru, Hamilton or Hokianga, Auckland or Alexandra, Wellington or Waiouru — you need to have an online e-commerce presence.

If you don’t? You’re missing out on a large chunk of potential customers.


Here are 16 e-commerce statistics you should know as a New Zealand retailer in 2019:


2.5 million New Zealanders
shop online
(in Q2 2016 – Q1 2017, Nielsen)

Kiwis spent $4.7 billion
on online shopping
(Nielsen, 2016)

51% of New Zealand’s
online shoppers are women

23% of shoppers will
abandon their shopping
cart if they have to create
a new user account

66% of Kiwis shopped
online in since May 2017 –
May 2018. This is expected
to rise to 83% by 2026.
(Nielsen, 2018)

60% of Kiwis use
their smartphone in-
store to research an
item before buying.
(Nielsen, 2018)

28% of shoppers will
abandon their cart due to
unexpected shipping costs

38% of people will leave
a website if they find the
layout unattractive.

55% of shoppers say that
online reviews influence
their buying decision

44% of retail internet
minutes are spent on
mobile phones

22% of online retailers
still don’t have a
mobile-friendly website

M-commerce accounts for
60% of e-commerce sales,
rising from 40% in 2017
(eMarketer, 2018)

88% of shoppers
characterize detailed
product content as being
extremely important to their
purchasing decisions
(Disruptive Advertising, 2018)

Nearly 1/3 of the
main reasons for not
shopping online relate
to delivery concerns –
most notably, cost
(Nielsen, 2016)

75% of New Zealand
shoppers like to pay
via credit card when
shopping online
(Statista, 2016)


40% of millennials (born 1982-2004) have used voice search before making a purchase online. 20% of Google searches on mobile are voice.
(Disruptive Advertising / Shopify, 2018)


Does your New Zealand business need to get up to speed with the online world?

Quentosity is a digital marketing agency in Tauranga that designs and builds conversion-focused websites for clients throughout New Zealand.

Call us today on 0800 467 8932or contact us to arrange a chin-wag over a cup of coffee