Why Your Business Needs A Solid CRM

Why Your Business Needs a Solid CRM

Mason Kingsbury Blog, DIGITAL MARKETING STUFF


Why Your Business Needs a Solid CRM


5 minutes to read
By Mason Kingsbury | 24/07/2018

WHAT IS A CRM?

A CRM (Customer Relationship Management) is a system that notifies you when a potential lead has interacted with an ad, opened an email, or clicked on a link etc.

A CRM is an invaluable tool in your business’s arsenal as it lets you track and monitor how certain marketing efforts are performing and which ones are getting the most engagement. A CRM notifies you on what the customer is looking for, what interests them and basically, what makes them “tick”.

You are then able to address their questions with a piece of tailored material that is more likely to convert that customer into a paying client.

This whole process can be totally automated so once the sales process is set up, no more work is required!

A CRM Makes it Easier to Sell

No one likes a spreadsheet. Even accountants get the same feeling of dread when they have to open an Excel file.

Sales teams are no different. They don’t want to battle through pages and pages of data, cluttered inboxes are decipher whiteboard scribbles. Sales teams want something that’s quick and easy to view and understand. They want to know who their leads are and what matters to them — they want a CRM.

At Quentosity we are a digital marketing agency with a difference. We don’t just build beautiful and powerful websites. We build an online experience that generates business for your business.

Thanks to our partnership with HubSpot we offer all our clients the immensely powerful and streamlined HubSpot CRM for free.

HubSpot CRM Benefits

Less Data Entry

The HubSpot CRM automates the tasks salespeople hate and takes minutes to learn. This means less data entry and more coffee meetings, shaking hands and more deals.

Automatically Tracked

With a solid CRM all interactions (emails and clicks etc.) are all tracked automatically and deals are displayed on one dashboard for total visibility without added work. A CRM improves communications with your clients (as well as with your internal sales teams) ensuring your customer hears a consistent voice from your company.

The free CRM by HubSpot helps to keep you organised — effortlessly.

Efficiency

The best bit about a HubSpot CRM is that you are able to see everything about a lead — all in one place. Sales teams love this feature.

Every interaction with a customer or potential client is stored in a tidy timeline (this includes calls, emails, notes and meetings etc.) so you’ll never have to sift through unorganised inboxes or spreadsheets to figure out where the conversation left off.

Lead Generation

As a HubSpot partner, we sync up with HubSpot’s marketing software so we can identify which marketing content gets the most interaction and where a lead has come from enabling you to personalise your sales approach.

What is Lead Generation?

Lead generation is simply a way of engaging potential clients by forming a relationship between brand and audience that will lead them on the path to becoming a paying customer.

More than that, lead generation (coupled with the concept of inbound marketing) is how you market your business to humans. People have moved on from spam emails, cold calls and loud and obnoxious (not to mention expensive) TV ads or pop ups.

Inbound marketing turns your brand into a magnet which allows people who are actively looking for you (or searching for brands in your industry) to find you — rather than you pushing your brand on to them.

Here’s an example:

If you’re looking for a new energy provider you’ll probably do a little research yourself. You search Google for a power company in Tauranga and see what comes up. Maybe you find a study or a blog that draws you in with its pretty illustrations and interesting statistics.

You click the “compare our prices” link.

A day, maybe two days, later the company sends you an email, leaves a message on your phone or posts you a letter.

You have already interacted with the brand and shown an organic interest in the business, so now you’re open to being sent relevant material — the key phrase is “relevant material” — spam isn’t cool or fashionable (it’s not the late 90s).

You are now what is known in the marketing world as a “lead” and the blog you clicked was a form of inbound marketing and this “generated” you.

Inbound marketing (unlike traditional “outbound marketing”) draws people to you without interrupting your audience by going to them. A strong relationship between brand and consumer is beginning to be built.

To find out more about inbound marketing vs. outbound marketing click on the link.

However, at the heart of all this is a CRM system. It’s all well and good getting leads and generating interest but if clients are falling through the cracks due to poor processes or disorganisation then that is detrimental to your business.

At Quentosity, we are experts in the lead generation process and creating inbound marketing material that generates business for your business. Our HubSpot partnership means that we have the right tools and experience at our disposal to ensure your business takes things to the next level.

After we build you a website that is designed to convert we couple that with a CRM from HubSpot for free to ensure your sales process is seamless.

If you’re looking to grow your business’s profitability then give the digital experts at Quentosity a call on 0800 467 8932 for a no obligation chat. You can also contact us through our website to arrange a casual chat over a coffee at our beachside Papamoa head office.